Who We Are

Our team is highly experienced and cross-disciplinary, with expertise in fundraising, book and magazine publishing, and film and television production. We work together to boost the creative excellence, strategic strength and factual veracity of all our proposals and case for support documents.


Jill Lambert

Jill Lambert

Jill Lambert has substantial experience in writing major gift fundraising proposals for some of Canada’s most successful fundraising units.

As Senior Writer in the development office at the University of British Columbia, Jill researched and wrote multi-million dollar proposals for projects across all Faculties of the University. Her work helped to raise more than $20 million in philanthropic donations. Project topics include life sciences, medical research, earth and ocean sciences, sports infrastructure, fine arts and humanities. Freelance projects for the University of British Columbia include work for the Faculty of Law.

As Account Director at Give Canada, Jill wrote major gift proposals for multiple clients, including the University of Guelph, the University of Lethbridge, and Nikkei Place.

Additionally, Jill has written a variety of project proposals, raising money and creating opportunity for a diverse range of clients.

Jill has worked as an editor and rights manager at some of Canada’s largest publishing companies, including Doubleday Canada and HarperCollins Canada. She taught editing at Ryerson University’s publishing program, and a publishing proposals workshop at Simon Fraser University.

Jill is the author of five published books and multiple magazine articles published in Canadian Business and Chatelaine.


Justin Smallbridge

Justin Smallbridge

As an award-winning broadcast and print journalist, Justin Smallbridge has honed his interviewing abilities, getting pertinent, compelling information from a wide variety of people in a broad array of fields and communicating it through a variety of media.

As a writer and editor, he’s researched and written engaging, thorough stories, profiles, features and award-winning columns for both of Canada’s national newspapers, magazines including Canadian Business, Time, Newsweek, Saturday Night and Time Out’s guide to Vancouver. He served as the editor-in-chief of The Toronto Business Journal.

He’s written, produced, reported and anchored live newscasts, live shots and story packages for Global Television in Toronto and Vancouver (including the Global National newscast), CBC’s flagship Toronto station, CBC Vancouver, CBC News Network, CBC Radio, Citytv and CablePulse 24. In his role as Media Producer for the David Suzuki Foundation, he conceived, wrote, produced, shot and edited videos, radio PSAs and features, podcasts and other material.

He conceived, researched, reported, shot and edited video stories on a varied range of subjects for the Canadian Press wire service, and produced and directed stories for the original U.S. version of Entertainment Tonight. He’s also applied his video production and directing talents to web features, EPKs and DVD extras for movies and television series and corporate video for a range of clients.


David Johnston

David Johnston

David Johnston is an award-winning documentary film producer, writer and literary agent with more than 25 years’ experience working with arts, cultural and not-for-profit organizations.

As an agent, David has developed and marketed book and film projects which have won or been nominated for Giller, Governor-General’s, Genie and Gemini awards. He has also managed and produced the Dora- and Canadian Comedy Award- winning theatrical clown duo Mump and Smoot. David’s feature documentary Four Wings and a Prayer: Caught in the Mystery of the Monarch Butterfly, directed by Nick de Pencier, was nominated for an Emmy, broadcast on PBS’s NOVA and won the Rockie Award for Best Nature Documentary at the Banff World Television Festival.

David served as the Executive Director of the Professional Writers’ Association of Canada (PWAC), where he worked closely with Magazines Canada and the Canadian Authors’ Association to organize the largest MagNet conference to date, and oversaw publication of a groundbreaking industry-wide study Respect and Remuneration: Attitudes about Editorial Working Conditions in the Canadian Magazine Industry. While with PWAC, David was a board member with the Canadian Book Publishers' Council and the Cultural Human Resources Council.

David was the Issues Advocate for Culture for the Green Party of Ontario and stood as their candidate for Mississauga South in the 2007 Ontario election. He has also volunteered as an adult literacy instructor for youth at risk at Frontier College and has raised funds for Greenpeace and the World Wildlife Fund.

David was a Literary Studies major at the University of Toronto and has completed the Producer Residency program at the Canadian Film Centre.